The General Motors Place (now Rogers Arena) grand opening was on September 17, 1995 with General Motors of Canada as the title sponsor. The building opened with a laser light show and an open house to the public. Located at a downtown site adjacent to B.C. Place (home of the B.C. Lions CFL football team); seats 19,056 for hockey and 20,004 for the NBA Vancouver Grizzlies. Includes 88 luxury suites and cost $125 million (US). The hockey home opener was against the Detroit Red Wings on October 9, 1995.
Rogers Arena can be transformed effortlessly from ice rink to concert hall to tennis court to trade show to basketball court. The eight-sided Mitsubishi Diamond Vision Mark III video scoreboard is the best in the world, and the first in North America. It can be seen clearly from every seat.
The arena bowl can be partitioned into concert modes of 3,500 to 20,000 seats. And at the push of a button the sound system can be partitioned too, to deliver every word, every note to the exact area you have defined. Food services and hospitality at Rogers Arena are exceptional. There are 25 concessions, three restaurants, five hospitality suites, beer gardens and kiosks, are all designed to ensure as exceptional dining experience. Staff are highly trained and motivated to deliver quality service and total guest satisfaction at every level.
Rogers Arena has the acoustic design of a concert hall. As much built-in show electrical capacity as a small power company. And a world-class telecommunications infrastructure, audio-visual centre and broadcast facility.
Sound at Rogers Arena is clear, crisp and intimate. Every fixture has been
chosen for optimum acoustic effect, to minimize echo and reverberation. The house sound system uses revolutionary BOSE technology to deliver concert quality sound to every seat in the house. Your event will sound better than in any other arena...Anywhere.
At the heart of the video system is Mitsubishi's Diamond Vision Mark III HR large scale video display system, the sharpest and brightest in the world and the first in North America. The eight-sided centre-mounted scoreboard has four 9'x12'screens. The Diamond Vision screens and Whiteaway scoring system are controlled from the state-of-the-art audio-visual centre. Production, post-production, editing and computer animation facilities are all available.
Rogers Arena boasts a comprehensive telecommunications infrastructure. Fibre optics, on-site PBX, fibre optic trunk to the local exchange, direct-link video fibre to the B.C. Tel operations centre and high speed data conferencing facilities are all available. There are 36 broadcast camera positions to meet NHL and NBA requirements. Each camera bulkhead contains audio, video, power, fibre, triax and clear-com, connected to a central patch panel in the truck loading area. At least six broadcast trucks can be accommodated.
The fully serviced media centre contains 120 positions with voice and data outlets, media work rooms, news conference facilities, darkrooms and hospitality areas.
SERVICES & AMENITIES
Rogers Arena offers the broadest range of services and amenities. Service, quality and the satisfaction of our guests and clients is our ultimate priority. Restaurants and concessions range from five-star to fabulous.
There are 25 concessions on the two public concourses, with enough variety to satisfy the most demanding crowd. Choices include cappuccino bars, two White Spot family restaurants, hot dog stands, pizza parlours, popcorn and soda pop concessions, Mexican burrito stands, a deli, a beer garden and more. Restaurants, including the Club Lounge, the five-star B.C. Club and the Spirit Club Tap and Grill, are located on three levels. Exclusive in-seat food and beverage service is available to all club seat guests.
Winning Spirit, a subsidiary of Orca Bay Sports and Entertainment, handles all the merchandising for Rogers Arena. Facilities include 3,500 square feet of retail space. Fixed merchandising locations are distributed throughout the public concourses. When you book Rogers Arena, one call does it all. A highly trained professional event coordinator is assigned to you and your event to ensure that everything is smoothly organized and executed each step of the way. We offer a full range of services, including event marketing, sponsorship and promotion, show production, coordination of all staging, rigging lighting, lighting and electrical requirements, security and crowd management. Your event coordinator will ensure that all services are provided in a timely and cost effective manner.
FLEXIBILITY & CONVERTIBILITY
Floor and seating configurations include hockey/ice shows, basketball, tennis, trade/consumer shows and four concert modes. The roof is capable of a variety of rigging configurations and load capacities. Luxurious premium seating, with in-seat food and beverage service, is available in our Club Seat section. Hospitality suites accommodating 20 to 120 are available for all event purposes. Business facilities and catering services are available as required. TicketMaster Canada provides exclusive ticket distribution and box office management. The on-site box office has 15 exterior wickets and three interior wickets. They are connected to the Western Canadian distribution system, phone-in centre, ATM style kiosks and a comprehensive client database. Unparalleled guest service is guaranteed. Accessibility for our disabled guests is accomplished through a variety of design features and special services which are available.
THE ULTIMATE SPORTS ROAD TRIP
By: Andrew Kulyk & Peter Farrell
March 28, 2001 &
|General Motors Place Ranking by USRT|
|Fan Support|| 7|
|Concourses/Fan Comfort|| 6|
|Bonus: Three Level Brewery|| 2|
|Bonus: Serenading Saxophonist|| 1|
|Bonus: 30-year Canucks Display|| 1|
|Total Score|| 64|
March 29, 2001 - General Motors Place, opened in 1995, is the home for both the Canucks and Grizzlies, and is situated along the edge of downtown and right next door to BC Place Stadium, home of the CFL British Columbia Lions. The topography of the neighborhood is such that the arena is located at the bottom of a hill, yet access to the downtown core is easy for pedestrians, who can walk across any of two bridges which leads them to an entrance at the 300 level of the building. In addition, there is a subway line which is right adjacent to the arena. The area is typical of any Canadian city - clean, bright, with hotels, pubs and attractions within walking distance, kind of a smaller version of Toronto.
Upon entering the arena (we walked in at the 300 level), our first attention was drawn to the abundance of glass, providing plentiful views to the outside. Concourses are laid out into two primary levels - the 100s and the 300s, with neon signs marking the sections as well as the marquees of the concession stands. There is a separate small concourse for the suite level right above the 100s.
Laid out in two levels, the bowl is colored in wine red seats, and is centered by an 8 sided scoreboard with 4 jumbotron boards and colored dot matrix boards, as well as changeable ad panels above and beneath the boards themselves. Along the sidelines are stationary ad panels, dot matrix boards, and scrolling out of town scoreboards displaying NHL and NBA scores. Probably the most dramatic signature piece of the arena bowl are two huge ad panels advertising Molson Canadian beer. They hang high above each end zone, have a black background with red and blue neon graphics, and can change configurations from hockey to basketball depending on who's playing. Very cool!!!
The "Air Canada" club (this has got to be a Canadian NHL arena thing!) is located along one sideline in the 100 level. The "club" itself takes up a portion of the 100 level concourse, therefore total access around the lower level is impeded. Other than a sparse seating area and the same old concession stands you can find in the rest of the arena, there was nothing else to this premium area. Pretty ordinary! Up at the top of the arena is the "Orca Bay Grill". Straddling across the entire sideline, one can buy tables for four with a view of the playing surface. There is also a full service bar and additional seating areas as well as a merchandise stand. Cool memorabilia on the walls.
The Concourses and Concessions
Here is our biggest gripe with the place. The concourses are tight and congested, and the traffic flow around the building is impeded, partly because the 100 level doesn't have full access around the bowl due to the location of the club concourse. Second, there are NO escalators, and only two tight staircases to take you from the 100s to the 300s. At the end of the games, these stairwells were mobbed with people trying to get upstairs and to the bridges to walk downtown, What a terrible design!
Nothing on the menu stands out here, but there is an in house microbrewery, Rickard's, which straddles all three levels of the building, and fans can view exhibits on each level which explain the art of beer making. Rickard's beer is produced, kegged, and then sold right in the building, and there are pubs adjacent to the glassed in vats on each level. At the Grizzlies game they were passing out 6 oz samples of Rickard's Gold every third section. If one wanted to, one could just keep walking, sampling, tossing the cup, and could get crocked after one pass around the 300s! There is a terrific two level team store down in the 100s (Grizzlies merchandise was 40% off).
The coolest thing the Canucks do is bring out a saxophonist, of all things, during a couple of TV timeouts, to play songs like "Tequila". He walks up and down the stairs in the 100s, and this is about the only thing that got the hockey crowd jacked up on this night. Kind of reminded us of the electric violinist in Montreal.
Former Canucks great Stan Smyl is the one Canuck whose number is retired. The ONE banner that is missing here is Vancouver's crowning achievement in hockey, that being the Vancouver Millionaires 1915 Stanley Cup championship. Also to be noted is a handsome display wall honoring the 30 greatest Canucks, and was done to commemorate the franchise's 30th anniversary. The display is located in the 300 level, and was so well received that they decided to leave it up.
Save the Grizzlies!
The game we attended was the first Grizzlies home game since the "formal" announcement that the franchise had asked the NBA to relocate to Memphis. Needless to say, emotions were running high. The fans and the people we spoke to expressed their frustrations about the owner's duplicity, the lack of success on the court, the weak Canadian dollar, and that Vancouver was never given a chance to succeed as an NBA city. With a large Asian population, the team markets heavily to this demographic base. The Grizzlies also have the distinction of being the first team to broadcast its play by play in 3 different languages - English, Spanish and Mandarin! On the night we attended, Grizzlies fans were pumped - the team absolutely demolished the Knicks, the electricity and enthusiasm was really exciting, yet a poignant reminder that moments like these may soon come to an end in Vancouver. And in the midst of all this was the rumor that a local investor was on the horizon to save the day and keep the Grizzlies here in town.
NAMING RIGHTS RESOLD TO VANCOUVER ARENA
July 8, 2010
Copyright 2010 MediaVentures
Vancouver, B.C. - Rogers Communications has taken over naming rights for General Motors
Place in Vancouver, according to the Vancouver Sun. The venue will now be called Rogers Arena as part of a 10-year deal. Other terms were not disclosed.
The Canucks shopped the arena naming rights after General Motors decided it wanted out. GM has had the naming rights since the arena opened in 1995 and had another five years to run on its 20-year deal, the newspaper reported.
Telus, long the dominant communications player in the West, was approached about buying the naming rights, but spokesman Shawn Hall said the company decided against it.
"We looked at this opportunity and it wasn't a good fit for us," Hall said. "So our focus continues to be on expanding our network."
As part of its new deal, Rogers also now holds the Canucks' telecommunication sponsorship rights previously owned by Telus.
GM remains a significant corporate sponsor of the Canucks, but Tony LaRocca, GM Canada's communications director, said the company wanted its advertising to be more product focused.
General Motors will retain a strong promotional presence inside the arena.
"We want to be more focused on our brands and on the specific products and the attributes of the products," LaRocca told the Sun. "This give us an opportunity to do that in a way that allowed us to keep our partnership with these folks which has been really good for us over the years."
Nadir Mohamed, Rogers' president and chief executive officer, told the Sun Rogers will use its wireless technology to enhance the experience of Canucks fans.
"We will partner with the Canucks to score new and revolutionary ways to use wireless technology to engage Vancouver fans any time, any place and especially at the Rogers Arena," he said.
PEPSI REPLACES COKE IN VANCOUVER
October 6, 2011
Copyright 2011 MediaVentures
Vancouver, B.C. - PepsiCo Canada and the Vancouver Canucks have signed an exclusive
five-year beverage and snack deal that gives the giant cola company sole supplier status for soft drinks, potato chips and related snacks at Rogers Arena, the Vancouver Sun said.
The deal means Pepsi will replace its archrival Coca-Cola, which has provided beverages at the stadium since it opened in 1995.
Financial details of the partnership were not released. The deal only involves a change of soft drinks and affiliated PepsiCo drinks because Canucks Sports & Entertainment previously sold Lay's chips at the arena.
The contract includes branding and advertising placements at food and beverage outlets, including all concessions, restaurants, bars and other outlets within the arena,; branded Pepsi cups; arena in-seat ordering; LED rink board signage; 100-level concourse and spectator stairway branding, the newspaper said.